Ishq

Ishq is a 2012 Telugu film directed by Vikram Kumar and produced by M. Vikram Gowd. The film features Nitin and Nithya Menen in the lead, with Ajay in a pivotal role. The film, which has cinematography by P. C. Sreeram. Ishq released on February 24, 2012 to positive reviews and sensational hit.

STROY

Rahul (Nitin) is a very jovial and friendly guy who likes to have fun and play practical jokes. He comes across a beautiful and lively girl Priya (Nithya Menen).while flying to Hyderabad and he falls for her. Unexpected circumstances force the aircraft to land at Goa and they are forced to stay there for a day. Rahul slowly wins Priya over with his jovial and good nature. By the time they get to Hyderabad, they are deeply in love with each other. But that is where the story takes a twist. Priya’s brother Shiva (Ajay) enters the scene and it so happens that Shiva and Rahul have a past. What is the issue that links them together? Will Shiva accept the relationship between Priya and Rahul? That forms the rest of the story.

Production

The audio of the film was released on 2 February 2012.

Soundtrack

The soundtrack of the film was composed by Anoop Rubens and was released in Hyderabad on 2 February 2012. The soundtrack was distributed worldwide by Aditya Music. Pawan Kalyan attended the audio launch. Krishna Chaitanya penned 4 songs in the film and Anantha Sreeram penned the remaining 2 songs. Both Nitin and Nithya have lent their voice for songs in the album. As part of publicity, the song "Lachhamma" was released through internet prior to the audio release and has garnered good response.

Critical Response

The film received positive response from both fans and critics and became huge success in Nitin's career. The movie has created a record in USA, for being an all time hit of Telugu film industry. The film completed 50 days as per April 13, 2012, and is still running successfully towards 100 days.

MUSIC