Ye Maaya Chesave (Telugu: ఏ మాయ చేసావే; English: What Magic Have You Done to me?) is a 2010 Telugu-language romantic drama written and directed by Gautham Menon.The film stars Naga Chaitanya and Samantha Ruth Prabhu in the lead roles. It was produced by Manjula Ghattamaneni under the banner Indira Productions, and features a very successful music soundtrack composed by A. R. Rahman. Other credits include cinematography by Manoj Paramahamsa, dialogues by Umarji Anuradha and editing by Anthony Gonsalves. The film was simultaneously shot in Tamil as Vinnaithaandi Varuvaayaa with a different cast and climax. The film's Television rights were sold to Zee Telugu.
The film portrays the complicated relationship between a Telugu Hindu assistant director, Karthik, and a Malayali Christian girl, Jessie whom he falls in love with. Jessie is torn between her love for Karthik and her family, who is steadfast in their disapproval of him. This results in a volatile relationship until Jessie leaves him without an explanation. They accidentally meet after a couple of years and the movie takes a different turn.
The Tamil version was made following much speculation that Gautham Menon was set to remake the film with Manjula's brother, Mahesh Babu. Shooting continued through the latter part of 2009, with the film garnering significant media interest, with schedules in the United States, with Princeton University being used as a backdrop for song picturisation.
Karthik (Naga Chaitanya), is a mechanical engineering graduate but aspires to become a filmmaker. Through his friend, Karthik gets introduced to a cinematographer. With the support of him, Karthik becomes an assistant director to Puri Jagannadh. Karthik's family, who are Hindus, lives on rent on the ground floor of a two storeyed house which belongs to Jessie's (Samantha Ruth Prabhu) family, a conservative Malayali Catholic family from Alappuzha, Kerala, who live on the floor upstairs. When Karthik meets Jessie for the first time, he falls in love with her. Karthik expresses his love one day to Jessie, who is afraid of speaking to other men around her strict father's sight, and ends up angering Jessie. The two meet several times afterwards and Jessie begins to admit that she also liked Karthik, but wants to refrain from any problems because she knows her father won't accept a Hindu to marry his daughter. Her parents came to know about their affair and arrange a marriage for her. But at the wedding, she refuses to marry the groom, displeasing everyone in her family. Karthik and Jessie continue to love each other without the knowledge of their parents. Suddenly, Jessie is forced by her father to marry and seeks Karthik's help, who was in Goa for a film shooting. Karthik is unable to attend to her calls and messages as he was busy on the shooting spot and Jessie is unable to reach him. After a tense phone call from Jessie, Karthik goes back one night to check on Jessie. An angry and hurt Jessie makes a final decision to break up with Karthik because of her father's strong disapproval of their love.
Later on, Karthik gets to know that Jessie got married and is settled abroad through his sister. Two years later, Karthik meets Nandini (Sapan Saran), who falls in love with him, but is rejected by Karthik who cites his previous affair with Jessie whom he could still not get over. He then comes up with a script for his first film, which happens to be his very own love story. He calls upon Silambarasan Rajendar as the film's protagonist and Trisha Krishnan (who are actual leads in Tamil version of the film) as the female lead. The film is eventually titled Jessie. He then sees Jessie 3 years later in US, and thinks she is married. However she reveals to him that she is not married. She refused to marry anyone her parents set up because they rejected Karthik. Out of anger, her parents leave. They then get married at a Hindu temple and a church. The film ends at a theater where they watch "Jessi" that was directed by Karthik.
1 billion and became an all time record film